MEDICAL IMAGE- MAGAZINE OF IMA

From,

Dr Vani Kulhalli,

Psychiatrist,

Life Member,

IMA BWS Branch,

Mumbai.

To,

President and Editor,

Medical Image,

IMA,

Mumbai.

Subject- Consider converting Medical Image to e-magazine

Date-27-9-2012

Dear Sir,

I am a member of the Editorial committee and have noticed that we spend a lot of money in printing and distributing the MEDICAL IMAGE every month. This puts us at a disadvantage as we have to solicit advertisements and have to restrict the number of articles published. We may lose out on good quality articles. I also feel that we have developed a bias towards publishing articles from persons who are able to arrange for sponsorships. In other words, persons who have the resources to fund our magazine have developed the power to control editorial decisions. This is unacceptable standard of conduct for an august association as ours.

 Besides, we must consider the environmental impact of using so much paper, ink, plastic packaging and fuel for transport of copies. Therefore, I suggest that we must do away with the paper version of ‘Medical Image’ and send our members the electronic version only.

The argument of ‘not having time to access internet’ or ‘not being able to deal with new technology’ is no longer tenable. All our members use the latest mobile phones and learn to drive the  latest models of cars. Most habitually use Facebook and web albums as well as Skype to keep in touch with their children and friends. Then why the bias against learning the technology required for reading an e-magazine?

I think that we must waste no further time in converting our magazine into its electronic version only.  Kindly, consider this decision.

Note that I am sending a copy to some members, who are not in our Editorial committee but who are significant opinion-makers of our organisation.

Sincerely,

Dr Vani Kulhalli