From,
Dr Vani Kulhalli,
Psychiatrist,
Life Member,
IMA BWS Branch,
Mumbai.
To,
President and Editor,
Medical Image,
IMA,
Mumbai.
Subject- Consider converting Medical Image to e-magazine
Date-27-9-2012
Dear Sir,
I am a member of the Editorial committee and have noticed
that we spend a lot of money in printing and distributing the MEDICAL IMAGE
every month. This puts us at a disadvantage as we have to solicit
advertisements and have to restrict the number of articles published. We may
lose out on good quality articles. I also feel that we have developed a bias
towards publishing articles from persons who are able to arrange for
sponsorships. In other words, persons who have the resources to fund our
magazine have developed the power to control editorial decisions. This is
unacceptable standard of conduct for an august association as ours.
Besides, we must
consider the environmental impact of using so much paper, ink, plastic
packaging and fuel for transport of copies. Therefore, I suggest that we must
do away with the paper version of ‘Medical Image’ and send our members the
electronic version only.
The argument of ‘not having time to access internet’ or
‘not being able to deal with new technology’ is no longer tenable. All our
members use the latest mobile phones and learn to drive the latest models of cars. Most habitually use Facebook
and web albums as well as Skype to keep in touch with their children and
friends. Then why the bias against learning the technology required for reading
an e-magazine?
I think that we must waste no further time in converting
our magazine into its electronic version only.
Kindly, consider this decision.
Note that I am sending a copy to some members, who are
not in our Editorial committee but who are significant opinion-makers of our
organisation.
Sincerely,
Dr Vani Kulhalli